Secure and monetize
your digital life.
Datum is the decentralized storage network
powered by the Data Access Token (DAT)
90k+ people using Datum
Secure and monetize
how much is your data worth?
Explore our data calculator
CIO
Data already moves like money does. Impervious to hackers and under the control of no one entity but its owner, this data
can be shared as much or as little as one likes.
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Forbes
Once you upload everything to Datum and do not share the private keys to anyone, there is no way for anyone to retrieve your
data. Even if you envision each grain of sand being the most powerful supercomputer it would
take three times the age of the universe to break that encryption.
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Inc.
Datum goes beyond user data and into big industries such as health and niches such as smart car data. If a company like Facebook
doesn't pivot and create a more decentralized environment, then they will be disrupted just
like the VC industry has been.
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The Next Web
While "ownership" of data might be questionable, the main thing we need to figure at this point is how we can benefit more
from the data that we generate - beyond just getting free services in exchange for essentially
baring our souls to digital services like Google.
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What is Datum?
Datum is a decentralized and distributed high performance NoSQL database backed by a blockchain ledger. This technology allows anyone to securely and anonymously backup structured data from social networks, wearables, smart homes, and other IoT devices. Datum provides a marketplace where users can share or sell data on their own terms.
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Decentralized
data store
Secure, private and anonymous storage of structured data
Storage nodes
Miners running Storage Nodes are paid for storing and providing low latency access to data
Marketplace
Users can choose to share their data selectively or even sell their data to trusted entities
The Ecosystem
The Datum network relies on the DAT Token Smart Contract to provide secure trading of data while respecting the terms set out by data owners.
1.
Users
Users
submit data
by connecting different services to the platform, paying a small DAT token fee to store it in the network.
Data is encrypted under usage terms, anonymized and sent to the network.
2.
Storage node miners
save and transmit the encrypted data, earning DAT tokens for it.
Smart contract initiates off-chain key exchange to release data under data owner's terms.
3.
Buyers acquire data
in exchange for DAT tokens that are payed back to the data owners.
The Datum App
Secure
All data is encrypted in the app before it's sent to the network
Private
Data is cleaned from personally identifying information and patterns
Distribuited
Data is safely stored across multiple storage nodes running Datum's blockchain database
Simple
Simple interface abstracts Datum network complexity for every day users
Share
Ability to share data with non-profit entities such as researches, NGO's and others
Sell
Users can choose to selectively sell anonymized data to trusted entities in return for DAT tokens
Use cases
Email Receipts
With users permission, the Datum App can extract digital receipts from popular hosted email accounts. This data can be used by researchers including manufacturers, advertisers, financial analysts and hedge funds.
For example, predict the true demand for the next iPhone by analyzing Apple Store pre-order confirmation emails, their frequency and velocity.
Financial Data
With user permission, the Datum App can extract check card and credit card transaction data from multi-national banks and credit unions. This data can be used by advertisers and research providers to offer higher quality data on consumer purchasing habits versus self-reported surveys.
For example, a research team asking, how much you spent on groceries last month, can get the actual number, method of payment, preferred grocery chain and most recent visit.
Household Device Graphing
With user permission, the Datum App can construct an accurate device graph for a household including shared devices and devices used for work versus personal activities.
This enables advertisers to better understand who uses which devices in a given household and how to deliver messages across devices and day-parts.
KYC Document Storage
For KYC providers, decentralized storage of government documents i.e. Passports and Drivers Licenses is the most appropriate method for securing sensitive data and ensuring that user’s remain in control of their most sensitive identity related data.
This enables users to import their identity documents across multiple KYC providers without having to worry about having their data being exposed in a data breach.
Tokenizing Consumer Data for Enterprise
For enterprises, “big data” is often likened to nuclear waste. Everybody has it, nobody knows what to do with it. By providing legacy enterprises with a way to earn revenue in the form of DAT tokens, drive engagement in their platform, while also securing their customer’s data the Datum network creates a win-win-win for enterprises who handle large amounts of customer data.
Roadmap
At Datum we have one focus - Creating a viable data marketplace to start returning value to token holders in the shortest time possible.
Concept development
Founders start exploring large scale data storage for IOT devices in the medical and smart home sector and devise first prototypes of structuring unstructured data
Sept'16Datum token sale
The Datum Token Sale will run from 29th October till 29th November or until the hard cap is reached. Meanwhile development of the Datum test network continues.
29th Oct to29th Nov '17
Test network launch
The launch of the Datum test network marks the beta release and will allow basic functionality to be explored by developers and the community.
Dec'17Datum launch
The launch of the Datum Main Network marks the start of the new data economy. At this point the Datum Network will consist of the decentralized Storage Layer, the Datum App, Open API's to submit and consume data and a full fledged trading system.
Jun'18White paper & concept validation
With the release of the white paper and the resulting community feedback we have fine tuned the concept and laid out the roadmap for the Datum Network
Jun'17Pre-sale & alpha version
The Presale for the DAT Token starts, DAT allows users to participate in the new data economy. Datum releases tech preview of the Datum app and marketplace.
11th Aug '17Release candidate
The feature complete release candidate will be deployed to the test network and undergo intensive testing and bug fixing over the next three months.
Mar '18Datum Interviews
Take Control of Your Data with Datum
"Datum is taking the power of data back to the users who create all that wonderful selling points that companies like Google, Facebook and the like take advantage of without offering your any monetization possibilities. They make money off your data while you get nothing in return. Its really a backwards system and Datum is looking to help put that power back in the hands of the people." – Tijo of Arcane Bear
Data Is The New Oil
Datum is creating a global data exchange by turning data into tradeable commodities. This technology allows anyone to backup structured data like social network data, data from wearables, smart home and other IOT devices in a secure, private and anonymous manner.
Team
Our team has extensive experience building large scale data processing and management systems. We are based in Switzerland, Singapore, Hong Kong, and United States, giving Datum a truly global reach and vision.
Roger Haenni
CEO, Co-FounderTech Wizard & Serial Entrepreneur, 17 years experience in big data systems. Co-Founder of StockX, SwissInvest, PCP.ch and Kosi.
in
Gebhard Scherrer
COO, Co-FounderProduct and Service Specialist, 20 years experience in operations and sales. Co-Founder of Gelid Thermal Solutions and Arctic Cooling.
in
Nicholas Cavet
CMO15 years Digital Strategy experience with Dentsu, WPP, VSA Partners. Clients: Google, IBM, Nike, SAP, Vanguard, Kraft, MyCrypto, Blocknet, CoderCoin, CoinMarketCap.
in
VC Tran
Head of Sales, Co-FounderBrand and Marketing Expert, 10 years marketing experience taking Gelid from launch to one of the leading CPU Cooler & Fan brands.
in
Joe Johnston
Head of Special ProjectsCo-founder of Respect Network and Crowdlift. Crowdfunding marketing expert, early stage startup advisor, and author of Docker In Production.
in
Shane Cole
Head of ProductMore than a decade leading product and design teams at companies ranging from venture-backed startups to multinational FMCG, IT infrastructure, and finance brands.
in
Florian Honegger
Smart Contract Expert15 years experience as enterprise document and data management architect in automotive, defense and micromechanic sectors.
in
Vitaly Krinitsin
Community ManagerDreams and bleeds technology, years of experience as community liaison and online marketeer building engaged audiences in Russia and abroad.
in
Tevon Strand-Brown
Software EngineerStanford University ’19, B.S. Computer Science (Artificial Intelligence). Blockchain developer with a strong interest in blockchain, machine-learning and large-scale system.
in
Luis Fernando Varela
Software EngineerRising software developer specializing in the financial, blockchain and manufacturing sectors currently studying Computer Science at Stanford University.
in
Christiana Kuo-chen Chien
Community ManagementWith over 15 years customer service experience in high-tech, finance, events management, hotel management, international conferences, and a stint in the educational field, Christiana enjoys fostering positive relations amongst people of diverse backgrounds.
in
Alex Yedomski
Programmer / Web-developer7 years of experience writing web and mobile applications. Web-developer with a strong interest in front-end technologies.
in
Felix Cheung
Data AnalystThe brains behind the digital marketing & social media, he loves the internet and cool gadgets. He speaks to public from his heart and lives online 24/7. Felix is also a basketball freak!
Betim Beqiri
Community ManagementCrypto-Currency enthusiast, over seven years’ experience in blockchain industry. Contributing community member of various communities, forums and blogs. Friendly individual with the ability and expertise to assist anyone on their Cryptocurrency needs.
in
Prima Ho
Executive AssistantOver 10 years of experience supporting C-Level Executives. Assistant to Senior Financial Controller. Graduated as BA in Business at The Hong Kong Polytechnic University.
inAdvisors
Janos Barberis
Founder of the Supercharger Accelerator, Asia's leading FinTech Accelerator. Recognized as a “Top-35 Global FinTech leader” by Institutional Investor Magazine.
in
Chris Miess
Previously CFO at TenX raising $80M in their Token Sale. Before finding his passion for blockchain Chris was with Goldman Sachs, Deutsche Bank and Morgan Stanley.
in
Jane Metcalfe
Jane Metcalfe is the Co-Founder, and former president of Wired Ventures, creator and original publisher of the magazine Wired. Entrepreneur, advisor and investor.
in
Michael Egorov
Proxy Re-Encryption expert and CTO/Co-Founder of NuCypher. In the past, Senior Software Engineer at LinkedIn; PhD in Physics of ultracold atoms.
in
Kaliya Young
"IdentityWoman". BlockChain and Identity Expert. Founder Internet Identity Workshop. Facilitator of Unconferences. World Economic Forum (WEF) Young Global Leader 2012.
inWe’re entering a new world in which data may be more important than software.
Tim O'Reilly, Founder, O'Reilly Media